Dooney & Bourke Launches App After Learning 60% Of Web Traffic Comes From Mobile

Dooney & Bourke Launches App After Learning 60% Of Web Traffic Comes From Mobile

Dooney & Bourke, a handbag and leather goods brand, has partnered with PredictSpring to launch a mobile app. The retailer discovered that 60% of its web traffic came from mobile devices, and created the app to add new convenience and personalization options for shoppers using the platform.

Dooney & Bourke worked with PredictSpring to build the Salesforce Commerce Cloud-based app in weeks. New features available for users include:

  • Access to campaigns featuring Dooney & Bourke products, such as the “Bag of the Week” drop offering of new handbags styles for app users, and “The 12 Days of Dooney,” a daily introduction of 12 new and limited quantity styles;
  • The ability to establish a style profile by answering in-app questions such as preferred bag style and color, which will be used for future product development and promotion strategy; and
  • Usage of DooneyPay, an upcoming flexible payment option that lets shoppers pay for items in three installments.

“While our core competency is designing high-end handbags, we maintain a strong commitment to leveraging technology to enhance our customer experience,” said Peter Beaugard, Head of Brand Strategy at Dooney & Bourke in a statement. “As part of that commitment, we knew we needed a fast, personalized native app that would reward our loyal customers with unique product opportunities, promotions, and content. We look at 2019 as the year of ‘social commerce’ and we see the app evolving to incorporate more exclusive editorial content and live ‘limited edition’ sales.”

Offering multiple e-Commerce options is important for luxury retailers, since 52% of high-income consumers prefer shopping online over visiting in-store, according to Deloitte. This is particularly important for high-income Millennials, who are 24% less likely to shop in-store than non-Millennial shoppers.

These Millennial shoppers represent a particularly important customer base for luxury retailers: the demographic was responsible for 85% of the growth the global luxury market experienced in 2017, which brought worldwide sales to $1.36 trillion, according to Bain & Co. A survey by The Pearl Source revealed several reasons why Millennials are the top luxury customers:

  • 36.5% said they’d forego paying down credit card debt in order to access more disposable income for luxury products and experiences;
  • 49.9% are spending up to $500 per month on luxury items; and
  • 50.2% admitted that they were buying those items knowing they were not able to afford them.

from Latest Retail News, Strategies, & Trends – Retail TouchPoints – Retail TouchPoints

Marriott Credit Card 100,000 Bonus Points!

Marriott Bonvoy BoundlessTM Credit Card As I suggested earlier in the year Chase and Marriott are out with their new big offer of 100,000 points for their credit card now that the program has rebranded and the card has a new name. This is the new card that launched last year with better perks and more points. To really get things going they’re offering an initial bonus of 100,000 points after $5000 spend on purchases in the first 3 months of cardmembership. I’m not aware of there ever having been a bigger bonus for this card and recall when 50,000 point offers were exciting even. Al Maha Desert Resort The card comes with an annual free night that seems improved compared to the old card, too. The earlier free night was valid up to category…

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from View from the Wing

Checkers get Tokarski from Rangers

The New York Rangers have reassigned goaltender Dustin Tokarski to the AHL’s Charlotte Checkers.

In a related move, the Carolina Hurricanes have reassigned defenseman Josh Wesley to the AHL’s Hartford Wolf Pack.

Tokarski has made 21 appearances for Hartford this season, going 10-6-2 with a 3.10 goals-against average, a .901 save percentage and one shutout.

The 10th-year pro from Watson, Sask., has appeared in 336 career AHL games, showing a record of 176-115-28 with a 2.55 GAA, a .910 save percentage and 25 shutouts with Hartford, Lehigh Valley, San Diego, St. John’s, Hamilton, Syracuse and Norfolk. Tokarski ranks 20th on the AHL’s all-time victories list (176).

An AHL All-Star in 2014, Tokarski won a Calder Cup championship with Norfolk in 2012 and is 15-7 (1.87, .931) in 25 career postseason games in the AHL. He was originally chosen by Tampa Bay in the fifth round of the 2008 NHL Draft, and has a record of 10-12-5 (2.84, .904) in 34 career NHL appearances.

Wesley, 22, has two assists in six AHL games with Charlotte this season. The third-year pro has spent most of the year with Florida (ECHL), recording four goals and 10 assists in 39 games.

A fourth-round selection by Carolina in the 2014 NHL Draft, Wesley was born in Hartford when his father, Glen, skated for the Whalers.

from | The American Hockey League